Taken as a whole, SilverTech's improvements to the University's website, consolidated the organization’s messaging into a single brand voice for online and on-campus.
In the month that followed the University's website launch, online applications completions were up 41.46% month-over-month, resulting in an increased conversion rate of 31.86%. Mobile applications increased 61.89%. Campus visit form requests were also up, 28.34% month-over-month (source: University's Data Team).
Clearly, the quick upshot indicated that users were hungry for they type of valuable, relevant digital experiences that lead to loyal relationships.