The key to success is rooted in an achievable strategy. The beginning of SilverTech’s partnership with NHHS included a thorough deep-dive into technology documentation and assessment, organizational goals and expected outcomes, target audiences and personas, as well as user requirements. As a final deliverable of this phase, SilverTech presented a Project Recommendations Document that outlined the recommended content and technological approaches based on the Kentico Enterprise Marketing Solution (EMS).
SilverTech recommended the Kentico EMS platform because of its scalability, affordability, and ease of use - it was a perfect fit for NHHS. The content management feature set fulfilled their basic and current needs, while allowing for growth in future areas, like personalization. The system was robust enough to meet the advanced technical requirements of the project allowing SilverTech to build a combined database of over 100,000 objects. Finally, the NHHS store and online membership processing made the Kentico eCommerce offering a clear fit.