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Whitepapers & Resources

Utilize our library of whitepapers and resources to impact the way your business interacts with individuals and presents itself in the digital space.

Mapping the Customer Journey

Though it may go by different names - customer, user, or buyer’s journey - the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand. In this whitepaper, learn introduce customer journey mapping to your organization. Download Whitepaper.


The 2017 State of Digital Marketing Report

SilverTech presents its 2nd annual State of Digital Marketing Report. In this report, hear from nearly 200 marketing leaders what their top priorities, challenges, and opportunities are as they look to create deeper, more meaningful digital engagements with their customers. Download Report.


The 2017 State of Digital Marketing in Financial Services Report

As a modern financial marketer, you’ve felt the enormous impact that digital technology has had on the way your customers and members want to conduct business, communicate with you, shop, and compare your products and services. Access our report for key findings and insights that will help you navigate the digital space in 2017 and beyond. Download Report.


The 2017 State of Digital Marketing in Higher Education Report

Access the full findings of our 2017 State of Digital Marketing Report and resources for higher education marketers. Download Report.


The 2017 State of Digital Marketing in Healthcare Report

Access the full findings of our 2017 State of Digital Marketing Report and resources for healthcare marketers. Download Report.


The 2017 State of Digital Marketing in Travel & Tourism Report

Access the full findings of our 2017 State of Digital Marketing Report and resources for travel marketers. Download Report.


ADA Website Accessibility Checklist

Use this ADA Website Accessibility Checklist to determine if your website meets WCAG 2.0 Level AA guidelines ahead of guidance from the US Department of Justice expected in 2018. Download Checklist.


How to Create a Successful Google AdWords PPC Campaign

The biggest strength of Pay-Per-Click (PPC) is that it levels the playing field for any business competing in the market for new customers no matter how big or small they are. However, if there is no strategy, research or management behind it, all it does is cost a business money. Use this guide to plan, set-up, and optimize your Google AdWords PPC campaign and not only level the playing field but outshine your competitors. Download Whitepaper.


5 Reasons You Need Marketing Automation

Marketing automation (MA) is key to optimizing your digital marketing process to engage your customers in the conversations they want to have, when they want to have them. In this whitepaper, you’ll be introduced to how MA can improve lead quality, increase campaign effectiveness, track ROI, maximize resources, and increase revenue. Download Whitepaper.


How to Select a New Content Management System (CMS)

SilverTech has helped hundreds of clients select a content management system (CMS) to power their website and meet the needs of their organization. Use this checklist to help you make the right CMS decision. Download Checklist.


How to Create Personas

Personas are the foundation of personalized, one-to-one communication and are integral to any integrated marketing campaign. Use this step-by-step template to create detailed personas so that you can start targeting your content to the right audience. Download Template.


 

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