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Whitepapers & Resources

Utilize our library of whitepapers and resources to impact the way your business interacts with individuals and presents itself in the digital space.

Making the Most of Marketing Automation

Marketing automation is not a passing trend. It is an actionable and useful tool that, when implemented and executed properly, can make measurable impacts to an organization’s bottom line. In this whitepaper, learn how to make the most of this indispensable marketing technology. Download Whitepaper.


Developing an Effective Content Marketing Strategy

Content is one of the most effective tools for attracting, nurturing, and converting new customers. However, with more than 70% of B2B marketers surveyed by the Content Marketing Institute saying that they are going to create more content this year than they did last year, how are you going to stand out from the crowd? Download Whitepaper.


Mapping the Customer Journey

Though it may go by different names - customer, user, or buyer’s journey - the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand. In this whitepaper, learn introduce customer journey mapping to your organization. Download Whitepaper.


The 2017 State of Digital Marketing Report

SilverTech presents its 2nd annual State of Digital Marketing Report. In this report, hear from nearly 200 marketing leaders what their top priorities, challenges, and opportunities are as they look to create deeper, more meaningful digital engagements with their customers. Download Report.

Access the full 2017 State of Digital Marketing Report customized for the following industries:


ADA Website Accessibility Checklist

Use this ADA Website Accessibility Checklist to determine if your website meets WCAG 2.0 Level AA guidelines ahead of guidance from the US Department of Justice expected in 2018. Download Checklist.


How to Create a Successful Google AdWords PPC Campaign

The biggest strength of Pay-Per-Click (PPC) is that it levels the playing field for any business competing in the market for new customers no matter how big or small they are. However, if there is no strategy, research or management behind it, all it does is cost a business money. Use this guide to plan, set-up, and optimize your Google AdWords PPC campaign and not only level the playing field but outshine your competitors. Download Whitepaper.


5 Reasons You Need Marketing Automation

Marketing automation (MA) is key to optimizing your digital marketing process to engage your customers in the conversations they want to have, when they want to have them. In this whitepaper, you’ll be introduced to how MA can improve lead quality, increase campaign effectiveness, track ROI, maximize resources, and increase revenue. Download Whitepaper.


How to Select a New Content Management System (CMS)

SilverTech has helped hundreds of clients select a content management system (CMS) to power their website and meet the needs of their organization. Use this checklist to help you make the right CMS decision. Download Checklist.


How to Create Personas

Personas are the foundation of personalized, one-to-one communication and are integral to any integrated marketing campaign. Use this step-by-step template to create detailed personas so that you can start targeting your content to the right audience. Download Template.


 

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